The Medicalisation of Wellness: Balancing Innovation, Evidence and Trust

24 Feb 2027
Main stage
Diagnostics, biomarker testing, GLP-1 support, hormone health and longevity services are pushing wellness businesses into increasingly clinical territory. This session explores where operators should draw the line, when clinical expertise and partnerships become necessary, and how to expand into higher-value health services while protecting credibility, consumer trust and the business itself.
Speaker(s)
Jeff Zwiefel
Jeff Zwiefel, President & Chief Operating Officer - 10x Health
Dr. Gloria Winters
Dr. Gloria Winters, Chief Health Officer, Senior Vice President of Health Partnerships and Business Development - YMCA of the USA
Rachele Pojednic, PhD
Rachele Pojednic, PhD, Chief Science Officer, Director of Education - Restore Hyperwellness, Stanford Lifestyle Medicine
Paul Nunez
Paul Nunez, Director of Spa and Wellness at the Naples Beach Club - Four Seasons Hotels and Resorts